About Us

About Us

The Meaning

i·na·to

/ih- /nah/-/tu:/

Portuguese for innate, wich means born with it

"This is an innate factor, that is, a quality that is already present at birth "

The Meaning

i·na·to :

/ih- /nah/-/tu:/

Portuguese for innate, wich means born with it

We believe that all human beings possess innate, unique, untapped abilities, and yerba mate opens us to that potential.

Calm Focus

We believe that all human beings possess innate, unique, untapped abilities, and yerba mate opens us to that potential.

The Journey

As a kid growing up in Brazil, I would always have a jar of iced rousted mate ready for me when I got home from soccer or surfing practice.

The AHA Moment

After I read researches about the active compounds of maté and the benefits of the beverage I noticed that a large number of people, including some that already consumes the drink, may not realize the goods that come with it.

Finding a Better Way

Years later in 2012, where I found myself working long hours in a New York office and having way too much coffee for my own good.

It was when I got reunited with yerba mate during one of my trips back to Brazil.

A Whole New World

That's when I came across a couple of research studies on Yerba Mate talking about all the vitamins minerals and all the benefits it could bring and that blew my mind.

A Healthy Habit

A daily beverage made from an alkaline plant that it's been around for hundreds of years, so it is not just a new hipe. What would the world look like if more people are choosing yerba mate as their daily beverage?

How could people not know about this?

I felt like I found my true calling. I wanted to sell a product that I could stand behind, and that would make a difference in people's lives, something that I would be serving to family, friends, myself and the community. So I went on the search for the highest quality premium product to deliver the very best maté available on the market.

Wagner Lima | Founder CEO

The Journey

The INATO story is the story of how the founder Wagner Lima rediscovering yerba mate, the idea of creating a yerba mate diferent than the traditional style.

Wagner Lima | Founder CEO

As a kid growing up in Brazil, I would always have a jar of iced rousted mate ready for me when I got home from soccer or surfing practice.

The aha moment

After I read researches about the active compounds of maté and the benefits of the beverage I noticed that a large number of people, including some that already consumes the drink, may not realize the goods that come with it.

Finding a better way

Years later in 2012, where I found myself working long hours in a New York office and having way too much coffee for my own good.

It was when I got reunited with yerba mate during one of my trips back to Brazil.

A Whole New World

That's when I came across a couple of research studies on Yerba Mate talking about all the vitamins minerals and all the benefits it could bring and that blew my mind.

A healthy Habit

A daily beverage made from an alkaline plant that it's been around for hundreds of years, so it is not just a new hipe. What would the world look like if more people are choosing yerba mate as their daily beverage?

How could people not know about this?

I felt like I found my true calling. I wanted to sell a product that I could stand behind, and that would make a difference in people's lives, something that I would be serving to family, friends, myself and the community. So I went on the search for the highest quality premium product to deliver the very best maté available on the market.

The dream of a better Mate

If the best yerba mate wasn’t out there for me to buy, maybe I would just have to source it myself.

The dream of a better Mate

If the best yerba mate wasn’t out there for me to buy, maybe I would just have to source it myself.

Types of Yerba Mate

Most matés aquire the smokie taste because they are dried over the fire in elevated temperatures and directly over the smoke but no humidity and temperature controls. The next process is the aging of the yerba mate. The leafs are placed inside potato sacks and stacked almost 20ft tall with no temperature control and sometimes unberable hot temperatures.There, the maté with remain stationary for 6 - 32 months.

Some are very powdery, some farms grind the sticks and place the dust inside the bags for "flavor" sometimes up to 20% of the bag, which can be messy and clog filters.

Types of Yerba Mate

The Drying Process

Traditionally, most matés are dried over the fire in elevated temperatures and directly over the smoke with no humidity or temperature control.

The Aging Process

Next is the aging of the yerba mate. In most brands found in the US and Europe, the leafs are transported overseas inside potato sacks and stacked almost 20ft tall with no temperature control and sometimes unberable hot temperatures.

The Storage

Next is the aging of the yerba mate. In most brands found in the US and Europe, the leafs are transported overseas inside potato sacks and stacked almost 20ft tall with no temperature control and sometimes unberable hot temperatures.

Sticks & Dust

Some are very powdery, some farms grind the sticks and place the dust inside the bags for "flavor" sometimes up to 20% of the bag, which can be messy and clog filters.

Unlike wine, we believe maté
does not get better with age

INATO is harvested on demand and ships fresh. Does not age inside warehouses that are unclimitized and does not travel on these unsealed plastic bags for months.

Unlike wine, we believe maté
does not get better with age

INATO is harvested on demand and ships fresh. Does not age inside warehouses that are unclimitized and does not travel on these unsealed plastic bags for months.

A New Kind of Maté

Over the course of two years of research, we visited several farms and companies in search of the perfect mate, or someone who would be willing to work with us to create it.

I finally found a small area in the south of Brazil that produces what the natives like to call “mountain maté”. This product was a wild rainforest harvest, shade-grown, completely organic, and the plants were truly treated with love.

We then created a processing treatment to truly deliver full potential of this fantastic plant.

A New Kind of Maté

Sticks & Dust

Over the course of two years of research, we visited several farms and companies in search of the perfect mate, or someone who would be willing to work with me to create it.

We finally found a small area in the south of Brazil that produces what the natives like to call “mountain maté”. This product was a wild rainforest harvest, shade-grown, completely organic, and the plants were truly treated with love.

We then created a processing treatment to truly deliver full potential of this fantastic plant.

Inventing a Cleaner Processing Method

This plant is really a gift and should be treated as such

Yerba Maté is a gift and should be treated as such.

Premium Selection

All branches are hand selected and gently clipped in the morning with electric plyers righ before the first rays of light strikes the leaves and they are still holding the dew from the night before. This way the plant will not feel as much and can have a quick recovery.

Humidity Levels

Air Dried at continual temperature control INATO mantains optimal humidity and retain the most nutrients.  

Single Touch

INATO is vacuum sealed right after production and only open by you. Yerba maté found in other countries sits (ages) on unclimitized warehouses inside bulk bags, than travels inside those bags, exposed to air and unknown contaminants from containers, ports and ships, than to be handled and re-bagged once it gets to the warehouse in the destination country.

Vacuum Sealed

Maintains it freshness from the moment of harvest with only 1% oxigen inside each bag. This way the oxidation process or aging of the maté is very minimum. So next time you open your INATO bag make sure to give it a good wiff and smell the freshness. Feels like you are running in the rainforest.

Ideal Conditions

INATO comes exclusevely from a specific area in the south of Brazil deep in the Brazilian Rainforest among centenial trees, with wild animals, high elevation and ideal rainfall, temperature variations for the yerba maté to trive. The soil is tested for mineral and ph contents to make sure the plants are nutrient rich and ready for the next crop.

Air Dried

The leaves are air dried, which means not dried over the fire like traditional maté. Eliminating the contact with the smoke, as we understand that smoke is not commonly associated with health. So this is why INATO does NOT have the traditional "smokie taste". 

Inventing a Cleaner Processing Method

Premium Selection

All branches are hand selected and gently clipped righ before the first rays of sun light strikes the leaves, while they still hold the moist and the dew from the night before. This way is less traumatic to the plant and can have a healthy recovery.

Air Dried

The leaves are air dried, which means not dried over the fire like traditional maté. Eliminating the contact with the smoke, as we understand that smoke is not commonly associated with good health. So that is why INATO does NOT have the traditional "smokie taste".

Controled Humidity

Keep the goddies inside! We choose to go against the traditional way to preserve the most natural moist and juices from the leaves as possible. We do that by doing a methodical inpection for moist during the air drying process, skipping the aging part and vacuum sealing the bag at 1% oxigen.

Ideal Conditions

INATO comes exclusevely from a specific area in the south of Brazil, it grows deep in the Brazilian Rainforest among centenial trees, with wild animals, high elevation and ideal rainfall, temperature variations for the yerba maté to trive. The soil is tested for minerals and ph contents to make sure the plants are healthy and nutrient rich.

Vacuum Sealed

Maintains it freshness from the moment of harvest with only 1% oxigen inside each bag. This way the oxidation process or aging is very minimum. So next time you open your INATO bag make sure to take a good wiff and smell the freshness. Feels like you are running in the rainforest.

Single Touch

INATO is vacuum sealed right after production and only opened by you. Yerba maté found in other countries sits (ages) on unclimitized warehouses inside bulk bags, than travels inside those bags, exposed to air and possible unknown contaminants from containers, ports and ships, than to be handled and re-bagged once it gets to the warehouse in the destination country.

Leaf Only

We created large scale machinery to eliminate the sticks and dust this way you can have your maté without the particles that may clog your straw or end up in your mouth. The leaves are also cut a specific surface size for a optimal brew experience and taste.

When your maté is at its best, so are you.

When your maté is at its best, so are you.

Easy to prepare

We developed a specific granulation that is the surfice area of the leaves is cut on a specific size and method to improve your brewering experience. The leaf size after grinded that we created allows you to brew it just like coffee and without clogging your strain straw or leaving dust on your maté when you use the french press.

Easy to prepare

We developed a specific granulation that is the surfice area of the leaves is cut on a specific size and method to improve your brewering experience. The leaf size after grinded that we created allows you to brew it just like coffee and without clogging your strain straw or leaving dust on your maté when you use the french press.

Your energy drink with benefits

Found by native indians and used for hundreds of years.

Your energy drink with benefits

Found by native indians and used for hundreds of years.

ROUSTED BLACK

Premium Rousted Yerba Mate

ORIGINAL GREEN

Premium Green Yerba Mate

ACESSORIES

Premium Gourds & Straws

ROUSTED BLACK

Premium Rousted Yerba Mate

ORIGINAL GREEN

Premium Green Yerba Mate

ACESSORIES

Premium Gourds & Straws